Eduqas GCSE Media Studies key terms

The process of turning something, such as a celebrity identity or fan experience, into a product or opportunity for commercial profit.

The arrangement of visual elements within an image or design.

A music video form organised around ideas, symbolism or abstract imagery rather than only a story or a performance.

A large company that owns a number of other companies, often operating across different industries or media forms.

An associated meaning suggested by a detail in a media product, beyond what it literally shows.

The process of combining media elements, such as images, layout and wording, to create meanings.

A culture in which buying and displaying goods plays an important role in identity, status and everyday life.

A value system that places importance on buying and owning products, often linking consumption to identity and success.

The circumstances surrounding a media product's creation, including its historical period, social relationships, cultural influences and political environment.

Editing that makes action appear to flow coherently across shots, helping viewers follow events.

A familiar feature of a media form or genre, established through repeated use across products.

The coming together of media forms, technologies and industries, allowing connected content and promotion across platforms.

Paul Gilroy's idea of people from different ethnic and cultural backgrounds living together through ordinary shared relationships and community life.

The main group of people a media product regularly attracts and serves.

A representation that challenges an established stereotype.

A short piece of text on a magazine cover that promotes an article or feature inside.

Text on a magazine cover that introduces or promotes a story inside the magazine.

Promotion of a product across different media formats or platforms, such as print, television and social media.

The shared values, beliefs, tastes and practices that surround a media product, including influences from genres, styles and other media.

A measurable characteristic used to categorise audiences, such as age, gender or employment status.

Grouping audiences by characteristics such as age, gender, ethnicity, income and occupation.

The literal content of a sign or image: what is visibly or audibly present.

The person someone would like to become or the qualities and lifestyle they aspire to have.

Sound originating within the world shown on screen, such as the audible cheering of students.

A performer looking into the camera or otherwise appearing to communicate directly with the audience.

A way of addressing the audience directly, for example when a performer looks towards the camera.

An event that disturbs a narrative’s existing balance or stability.

The ways a media product is made available to audiences, for example through a television channel or streaming service.