Cultural context

The shared values, beliefs, tastes and practices that surround a media product, including influences from genres, styles and other media.

The wider arts and media landscape, traditions and elements of national identity surrounding a media product.

Cultural context concerns how a product fits into the wider arts and media landscape. It includes relationships with other texts, popular tastes and elements of national identity. Producers often rely on audiences recognising cultural references without needing them explained.

The shared values, beliefs, traditions and references surrounding a media product.

Use the context named in the question. Cultural context includes shared values, lifestyles, genres and technologies; it does not mean only ethnicity.

The cultural influences shaping a media product, including genres, styles, technologies, trends and other producers’ work.

Cultural context concerns the influences available to producers, including genres, styles, technologies, trends and other producers’ work. Social and cultural context overlap, but they offer slightly different questions: social context asks about society and its attitudes; cultural context asks about the traditions and influences shaping the product.

Definition

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AQA GCSE Media Studies · 8572

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Eduqas GCSE Media Studies · C680