Eduqas GCSE Media Studies · C680
Component 1, Component 2
Revise: Targeting and categorising audiencesTwo important approaches are demographics and psychographics.
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GCSE Media Studies · key term
Grouping audiences by characteristics such as age, gender, ethnicity, income and occupation.
Used by Eduqas
Component 1, Component 2
Revise: Targeting and categorising audiencesTwo important approaches are demographics and psychographics.
Distinguish demographics from psychographics: age and occupation are not the same as values and lifestyle.
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