Eduqas GCSE Media Studies · C680
Component 2
Revise: Lizzo: website, social media and the music industryAlbum links, exclusive editions and merchandise give Lizzo’s image and work commercial value: commodification. Some users may see apparent intimacy as a strategy for selling products rather than genuine connection.
- Revise: Taylor Swift: website, social media and the music industry
The process of turning something, such as a celebrity identity or fan experience, into a product or opportunity for commercial profit.