Direct address

Communication that addresses the audience explicitly, for example through looking into the camera or using ‘you’.

Communication that explicitly addresses the audience, for example through speech to camera or words directed at the reader.

Direct address explicitly addresses the audience. A presenter speaking to camera, a person looking towards the viewer from a magazine cover, or an advert saying ‘you’ to its reader can create a sense of personal contact. Depending on the context, this may feel welcoming, persuasive or challenging.

Communication that addresses the audience explicitly, such as looking into the camera or using words directed at the viewer.

Communication that addresses the audience explicitly, for example through second-person pronouns or a model looking towards the viewer.

Communication directed towards the audience, for example when a character speaks to viewers through the camera.

Language that speaks to the audience explicitly, often using a pronoun such as ‘you’.

A way of addressing viewers directly, such as speaking towards the camera rather than only to other characters.

A technique in which a performer appears to speak or perform directly to the audience, often by looking into the camera.

A performer looking into the camera or otherwise appearing to communicate directly with the audience.

Definition

How each exam board covers it

AQA GCSE Media Studies · 8572

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Eduqas GCSE Media Studies · C680

Definition

How each exam board covers it

AQA GCSE Media Studies · 8572

Related key terms

Get more free notes every week

Eduqas GCSE Media Studies · C680