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Direct mode of address — Eduqas GCSE Media Studies Definition

Home
Media Studies
Key terms
Direct mode of address

GCSE Media Studies · key term

Direct mode of address

Definition

A way of addressing the audience directly, for example through a photographed person looking towards the camera.

Used by Eduqas

How each exam board covers it

Eduqas GCSE Media Studies · C680

Component 1, Component 2

Revise: Component 1 Question 2(b): comparing representations
A way of addressing the audience directly, for example when a performer looks towards the camera.
Revise: Justin Bieber, Intentions (2020): the music video

Eduqas Media Studies past papers

Related key terms

Connotation
Denotation
Representation
Stereotype
Agency

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