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GCSE Media Studies · key term
A familiar feature that audiences expect in a particular media form or genre.
Used by AQA and Eduqas
Paper 1, Paper 2
An established, recognisable way of using media language that audiences expect in a particular form or genre.
Revise: Technical, print, symbolic and verbal codesConventions are established ways of using them that audiences recognise and expect.
An established feature or way of doing something that audiences expect in a particular media form or genre.
When asked to identify a convention, name it, such as ‘masthead’ or ‘cover line’, rather than only quoting an example.
Support a genre label with specific conventions, then explain whether the product repeats, varies or combines them.
For a question asking you to state conventions, name precise features such as masthead, main image or cover lines. In the 2025 mark scheme, ‘stories’ and ‘colour’ alone were too vague.
Create a free account to keep every note you open and track your progress.
An established feature or pattern that audiences expect in a particular media form or genre.
An established feature audiences expect within a media form or genre, such as exploration and dangerous obstacles in an action-adventure game.
A recognisable feature commonly used in a particular media form or genre, such as a magazine masthead.
A familiar feature or practice that audiences expect in a particular media form or genre.
A familiar feature or established way of presenting a particular media form or genre, such as cover lines on a magazine.
A familiar feature commonly used in a particular media form or genre.
Component 1, Component 2
Revise: Signs, codes and conventionsA convention is a familiar feature audiences expect in a particular form or genre. For example, a film poster commonly includes a title and release information. Knowing these conventions helps an audience recognise the product and understand its purpose.
An established feature or practice that audiences expect in a particular media form or genre.
A familiar feature or established way of constructing a media product, such as using weapons to signal an action film.
A familiar feature repeatedly used within a genre, such as an investigation in a crime drama.
A feature commonly used in a particular media form or genre, which audiences learn to recognise.
A familiar feature or practice associated with a media form or genre.
A familiar feature of a media form or genre, established through repeated use across products.
