Loading…
Loading…
GCSE Business · key term
An influence that distorts research findings, for example leading questions or participants copying other people’s opinions.
Used by AQA, Edexcel and OCR
Paper 2
An influence on the collection or interpretation of information that can make the results misleading, such as leading questions.
Revise: Market Research MethodsThe interviewer’s wording or reactions may also influence the answers, creating bias.
Specification 1.2.2 · Paper 1
A systematic influence that distorts research findings, such as leading questions or an unrepresentative selection of respondents.
Create a free account to read GCSE Business revision notes for your exam board and track your progress.
Paper 1
Revise: Appropriateness of Research MethodsReliability: who collected it, how was it collected, and could bias have affected the findings?
An influence that makes research findings an unfair or misleading reflection of the people or market being studied.