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GCSE Business · key term
The use of information that already exists, rather than collecting new information directly.
Used by AQA, Edexcel and OCR
Paper 2
Examining existing information that was collected for another purpose; also called desk research.
Revise: Market Research MethodsSecondary research means examining information that already exists and was collected for another purpose. Reading a newspaper article about changing shopping habits or an existing industry report is secondary research. It is also called desk research.
Specification 1.2.2 · Paper 1
The use and analysis of information that already exists.
Revise: Market ResearchSecondary research uses existing information rather than collecting new responses. It can give an entrepreneur an initial understanding of a market before more focused primary research.
Paper 1
Collecting and analysing data that already exists, rather than gathering new data for the current investigation.
Revise: Secondary Research SourcesSecondary research involves collecting and analysing this existing data to help answer a business question.
Classify research by how the information was obtained, not whether a computer was used: a new online survey is primary research; reading an existing online report is secondary research.
Secondary research can use a business’s own records. It does not have to come from outside the business.
A website is not automatically a secondary source: using an existing published report is secondary research, but collecting new answers through an online questionnaire is primary research.
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