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GCSE Business · key term
A guided discussion with a small group of people from the target market to gather detailed feedback.
Used by AQA, Edexcel and OCR
Paper 2
Revise: Market Research MethodsA focus group is a guided discussion with a small group drawn from the target market. A discussion leader encourages participants to explain their reactions to ideas such as a product design, packaging or an advertisement.
Specification 1.2.2 · Paper 1
A small group of people who discuss a product or business idea with a discussion leader to provide detailed feedback.
Paper 1
A small-group discussion led by a researcher to explore potential customers’ opinions, feelings and preferences.
Revise: Primary Research MethodsA focus group brings a small group of potential customers together for a discussion led by a researcher. Participants might discuss a product, its packaging, an advertisement or their buying preferences.
Know all four named methods: questionnaires, interviews, trialling and focus groups.
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