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GCSE Business · key term
The collection of new information first-hand for a business's particular research purpose.
Used by AQA, Edexcel and OCR
Paper 2
Collecting new, first-hand information specifically for the business’s research needs; also called field research.
Revise: Market Research MethodsPrimary research means collecting new, first-hand information specifically for the business’s needs. Asking potential customers to complete a questionnaire about a proposed product is primary research. It is also called field research, even when it takes place online rather than outdoors.
Specification 1.2.2 · Paper 1
Revise: Market ResearchPrimary research collects new information first-hand for a particular purpose. A business can investigate the exact question it needs answered, using current information from its target customers—the people it aims to sell to.
Paper 1
The collection of new, first-hand information for a business’s particular research purpose, carried out by the business or by researchers working on its behalf.
Revise: Primary Research MethodsPrimary research involves collecting new information for a business’s particular research purpose. A business might gather it itself or pay a market research agency to do so. The important point is that the information is collected first-hand for that investigation, rather than taken from existing records.
New information collected directly for a business’s particular research purpose.
Classify research by how the information was obtained, not whether a computer was used: a new online survey is primary research; reading an existing online report is secondary research.
Do not assume all secondary research is free or all primary research is reliable. Consider the particular source, its age and how the information was collected.
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