AQA GCSE Business · 8132
Paper 2
The systematic collection and analysis of information about customers, demand and competitors to inform business decisions.
Revise: Purpose of Market ResearchMarket research is the systematic collection and analysis of information about customers, demand and competitors to inform business decisions. Rather than relying only on an owner's preferences or guesses, a business investigates what customers want and what is already available to them.
- Revise: Market Research Methods
Collecting information about customers’ needs, wants and preferences to help a business make decisions about its products and marketing.
- Revise: Applying Market Research
Information collected about customers and markets to help a business make decisions.
1 more note
- Revise: Product Development and Differentiation
Collecting information about customers’ needs, wants and preferences to help a business make decisions.