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GCSE Business · key term
A set of questions used to collect information from respondents.
Used by AQA, Edexcel and OCR
Paper 2
Revise: Market Research MethodsAsking potential customers to complete a questionnaire about a proposed product is primary research. It is also called field research, even when it takes place online rather than outdoors.
Specification 1.2.2 · Paper 1
A set of questions used to collect information from respondents, often as part of a survey.
Primary/secondary describes how data was obtained; qualitative/quantitative describes its form. A questionnaire can collect both types of data.
Know all four named methods: questionnaires, interviews, trialling and focus groups.
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A survey and a questionnaire are closely related, not completely separate activities: the survey is the research exercise, while the questionnaire is the set of questions it uses.
Paper 1
A set of questions used to collect information from respondents, such as customers’ opinions and preferences.
Revise: Primary Research MethodsA questionnaire is a set of questions used to gather information from respondents. It can be completed online or on paper, or used when asking questions by telephone or face-to-face. Giving respondents the same questions makes their answers easier to compare.