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Business
Key terms
Representative sample

GCSE Business · key term

Representative sample

Definition

A sample whose characteristics reflect those of the wider group the business wants to understand.

Used by OCR

How each exam board covers it

OCR GCSE Business · J204

Paper 1

Revise: Appropriateness of Research Methods
A group selected for research that reflects the relevant characteristics of the wider population being studied.
Revise: Qualitative and Quantitative Data

OCR Business past papers

Related key terms

Bias
Market research
Primary research
Qualitative data
Quantitative data

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Representative sample — OCR GCSE Business Definition | GradeGen

Secondary research