AQA GCSE Business · 8132
Paper 1, Paper 2
Information expressed as numbers, such as sales totals, percentages or numerical ratings.
Revise: Applying Market ResearchQuantitative data expresses findings as numbers. A product rating of 8.5 out of 10, for example, summarises how positively customers rated it. Qualitative data records opinions and reasons.
- Revise: Interpreting Quantitative Data
Numerical information, such as sales figures, costs or survey percentages, that can be measured and compared.