AQA GCSE Business · 8132
Paper 2
Revise: Market Research MethodsA survey is the process of collecting answers from respondents, usually using a questionnaire. Businesses can conduct surveys online, by telephone or face-to-face.
Loading…
Loading…
Loading…
GCSE Business · key term
A research method that collects answers from a group of respondents, usually using a questionnaire.
Used by AQA and Edexcel
Paper 2
Revise: Market Research MethodsA survey is the process of collecting answers from respondents, usually using a questionnaire. Businesses can conduct surveys online, by telephone or face-to-face.
Specification 1.2.2 · Paper 1
Research that asks a group of respondents questions to gather information about their needs, opinions or behaviour.
Revise: Market ResearchA survey and a questionnaire are closely related, not completely separate activities: the survey is the research exercise, while the questionnaire is the set of questions it uses.
Classify research by how the information was obtained, not whether a computer was used: a new online survey is primary research; reading an existing online report is secondary research.
Create a free account to read GCSE Business revision notes for your exam board and track your progress.