Eduqas GCSE Media Studies key terms

A strip of promotional material at the top of a newspaper front page, often advertising sections or stories inside.

The organisation of society, its relationships and social expectations, such as gender roles, family structures and inequalities.

An occupational classification used to categorise audiences into groups A, B, C1, C2, D and E.

An audience with a particular interest or set of needs, rather than the broad appeal associated with a mass audience.

The public identity constructed for a celebrity through media appearances, performances and publicity.

Regulation backed by law, with legal powers to enforce standards.

A question divided into parts, which can move from factual recall to a more developed explanation.

A simplified, widely recognised portrayal of a social group which treats particular characteristics as typical of that group.

Playing audio or video delivered over the internet without first downloading the whole file.

A smaller category within a wider genre, with its own more specific conventions.

A company controlled by another company.

Using media to obtain information and learn about the world or an activity; in Uses and Gratifications, this does not mean spying.

An argument developed consistently across an answer, with connected points and supporting evidence leading to a conclusion.

The promotional or commercial benefit gained when products or organisations work together, for example through a crossover event.

An answer that connects relevant knowledge and understanding from different areas of the course to explain the issue being asked about.

A newspaper published in a compact print format, commonly associated with accessible reporting, sensational stories, celebrity coverage and sport.

Radio programming in which speech, such as interviews and discussion, is central rather than music alone.

The group of people a media organisation intends to reach with a product or marketing campaign.

A production technique that communicates meaning, such as framing, camera movement, editing or page layout.

Harmful expectations or behaviours associated with masculinity, such as aggression, domination and entitlement; not masculinity or men as a whole.

The appearance of written text, including its typeface, size, weight and spacing.

Giving a social group little presence, screen time or narrative importance within media products.

The inclusion of a social group less frequently or less prominently than other groups in media products.

Media material created and shared by audience members or users rather than solely by professional media organisations.

Blumler and Katz’s theory that audiences actively choose media to satisfy needs, including information, entertainment, personal identity and social interaction.

Blumler and Katz’s theory that audiences actively choose and use media to satisfy needs, including entertainment, information, social interaction and personal identity.

The introduction of different or unexpected elements within a recognisable genre.