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GCSE Media Studies · key term
The group of people a media organisation intends to reach with a product or marketing campaign.
Used by AQA and Eduqas
Paper 1, Paper 2
The particular group of people a media product or marketing campaign is intended to reach and appeal to.
Revise: Targeting and categorising audiencesA target audience is the group the producer intends to attract. These are not necessarily identical. Someone outside the intended age group may still enjoy a programme or game.
The particular group a media organisation intends to attract through its content and marketing.
Treat a target audience as the intended audience, not proof that everyone who actually consumes the product fits that profile.
A target audience is the intended audience, not everyone who actually consumes the product. Avoid claiming that all members of a category have identical tastes.
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Component 1, Component 2
The people a media product or marketing campaign is intended to attract.
Revise: Targeting and categorising audiencesA media audience consists of the people who watch, listen to, read or play a media product. Its target audience is the group the producer intends to attract. These are not necessarily identical: a product aimed at teenagers may also attract adults.
The group of people a media organisation intends to attract through its content, marketing and choice of platforms.
The group of people a media organisation intends to reach with a product or its marketing.
The group of people a media product or campaign is intended to attract.
