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GCSE Media Studies · key term
An audience united by a particular interest, such as a genre, author or fictional world.
Used by AQA and Eduqas
Paper 2
Revise: His Dark Materials: industries, audiences and contextsA mass audience is large and broad; a specialised audience is united by a particular interest. His Dark Materials aims to reach both. Its potential audience includes families, fans of Pullman’s novels, fantasy enthusiasts and casual viewers attracted by a prominent drama.
Component 1
An audience with a particular interest or set of needs, rather than the broad appeal associated with a mass audience.
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A specialised audience shares particular interests or needs; a mass audience is large and socially broad. A national broadcast can reach many people while still particularly appealing to a specialised audience. Desert Island Discs combines Radio 4’s established appeal with opportunities to attract people who would not normally listen to the station.
