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GCSE Media Studies · key term
Something that conveys meaning or stands for something else, such as a word, image, sound, object or gesture.
Used by AQA and Eduqas
Paper 1, Paper 2
Revise: Signs, communication and modes of addressProducers use codes: systems of signs and shared rules that help audiences make sense of a product. A convention is an established practice that audiences recognise, such as placing a headline alongside a news photograph. These shared understandings help producers communicate, but audiences may still interpret a product differently.
Component 1, Component 2
Something that communicates meaning, such as a colour, object, word, image or sound.
Avoid fixed rules such as ‘red always means danger’. Interpret signs in the context of the particular product.
Create a free account to keep every note you open and track your progress.
A code is a way of communicating meaning through signs. A convention is a familiar feature audiences expect in a particular form or genre. For example, a film poster commonly includes a title and release information.
