AQA GCSE Media Studies · 8572
Paper 1, Paper 2
An approach associated with Blumler and Katz which proposes that active audiences choose and use media products to satisfy social, cultural and personal needs.
Revise: Uses and Gratifications, identity and fandomBlumler and Katz's Uses and Gratifications theory explains media use by starting with the audience's needs. It proposes that people actively choose media products which they expect to satisfy those needs. A gratification is the satisfaction or pleasure gained from that use.
- Revise: Doctor Who: industries, audiences and contexts
An explanation of how audiences actively choose media to meet needs such as entertainment, information, personal relationships and personal identity.