Uses and Gratifications

Blumler and Katz’s theory that audiences actively choose media to satisfy needs, including entertainment, social interaction, personal identity and information.

Blumler and Katz’s theory that audiences actively choose and use media to satisfy needs, including information, diversion, social interaction and personal identity.

Blumler and Katz’s Uses and Gratifications theory treats audiences as active. People select media to meet particular needs, rather than simply receiving the same message in the same way.

Blumler and Katz’s theory that audiences actively select media to satisfy needs, including diversion, information, personal relationships and personal identity.

Apply Uses and Gratifications: identify a need, give a specific feature of Rashford’s online presence and explain how that feature meets the need.

The June 2024 Paper 2 question concerns social media regulation. The Uses and Gratifications discussion of Rashford and Kardashian appears in the sample Paper 2 mark scheme.

For a longer answer, connect a specific audience, a named feature and the need it meets. Simply listing Uses and Gratifications categories is not enough.

Blumler and Katz's theory that audiences actively choose and use media to satisfy needs, including information, personal identity, entertainment and social interaction.

Blumler and Katz's Uses and Gratifications theory treats audiences as active users who choose media to meet needs. The same person can use The Sun for several gratifications during one visit.

Blumler and Katz’s theory that audiences actively use media to satisfy needs, including entertainment, information, personal identity and social interaction.

Blumler and Katz’s theory that audiences actively use media to meet needs, including entertainment and escape, social interaction, personal identity and information.

Blumler and Katz’s theory that audiences actively choose and use media to satisfy needs, including entertainment, information, social interaction and personal identity.

Blumler and Katz’s theory that audiences actively choose media products to satisfy needs, including entertainment, social interaction, personal identity and information.

A theory associated with Blumler and Katz which sees audiences as active users who select media to satisfy needs, including entertainment, information, personal identity and social interaction.

Blumler and Katz’s theory that audiences actively choose media to meet needs, including information, entertainment, personal identity and social interaction.

Blumler and Katz’s theory that audiences actively choose media to meet needs such as information, entertainment, personal identity and social interaction.

Blumler and Katz’s theory that audiences actively choose media to satisfy needs, including entertainment, information, personal identity and social interaction.

Blumler and Katz’s theory that audiences actively choose media to satisfy needs, including information, entertainment, personal identity and social interaction.

Definition

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AQA GCSE Media Studies · 8572

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Eduqas GCSE Media Studies · C680