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Quantitative market research — AQA GCSE Business Definition | GradeGen

Home
Business
Key terms
Quantitative market research

GCSE Business · key term

Quantitative market research

Definition

Research whose findings are expressed numerically, often using closed questions with a limited choice of responses.

Used by AQA

How each exam board covers it

AQA GCSE Business · 8132

Paper 2

Revise: Market Research Methods

AQA Business past papers

Related key terms

Bias
Focus group
Market research
Primary research
Qualitative market research

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Secondary research