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Qualitative market research — AQA GCSE Business Definition | GradeGen

Home
Business
Key terms
Qualitative market research

GCSE Business · key term

Qualitative market research

Definition

Research that gathers descriptive information about opinions, preferences and reasons, often through open questions.

Used by AQA

How each exam board covers it

AQA GCSE Business · 8132

Paper 2

Revise: Market Research Methods

AQA Business past papers

Related key terms

Bias
Focus group
Market research
Primary research
Quantitative market research

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Secondary research