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GCSE Business · key term
The group of customers a business aims to sell its products or services to.
Used by AQA, Edexcel and OCR
Paper 1, Paper 2
The group of customers a business aims to sell its goods or services to.
The customer group or groups that a business chooses to aim its products and marketing activities at.
Apply your answer to the business and its target market: explain why particular features or benefits would matter to those customers.
Evaluate suitability using the business's budget, target market and reason for declining sales. A strategy that works for one product may not work for another.
Link the promotional method to the business’s target market, product, budget and objective. A method is not appropriate simply because it reaches many people.
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The particular group of customers to which a business aims to sell its good or service.
The particular group of customers a business aims to sell its product or service to.
The group of customers at which a business aims its products and marketing activities.
Specification 1.2.3, 1.2.4, 1.4.2, 1.4.3, 1.4.4, 2.2.3 · Paper 1, Paper 2
The customer group a business chooses to aim its products and marketing at.
The group of customers a business aims its goods or services at.
The group of customers a business aims to sell its goods or services to.
The group of customers a business intends to sell its goods or services to.
The group of customers a business aims to sell its products to.
Paper 1, Paper 2
The group of customers a business aims to sell its goods or services to.
Revise: Role of a Business PlanA business needs to know who is likely to buy its goods or services. Its plan brings together market research about customers and competitors, helping it identify a target market. Customer characteristics such as age and income can help explain their needs and what they might be willing to pay.
The group of customers at which a business aims its products and marketing.
The customers a business aims to sell its products or services to.
The customer group or groups at which a business directs its products and marketing activities.
The particular group of customers a business aims to sell its products to.
The group of customers at which a business aims its products and marketing activities.