Key terms & definitions

Promoting products or services through online channels such as websites, social media and email.

An area of secondary storage used by the operating system to hold program instructions and data temporarily when managing available RAM.

The British argument that MPs represented the interests of all British subjects, including people who did not elect them and colonists who had no elected MPs.

Selling products or services online through websites, apps or digital marketplaces.

Genuine moral goodness, rather than merely the appearance of goodness or a respected social position.

The moral excellence praised in Horace's poem, associated with courage and integrity rather than simply public approval.

A good moral quality developed through repeated choices and actions.

An approach to ethics that emphasises developing good character, including qualities such as honesty, generosity and humility.

An infectious agent that reproduces only inside living host cells and may damage those cells.

An infectious agent that reproduces inside living host cells, often damaging or destroying them.

Malware that embeds itself in another program or file and can replicate when the infected host is run.

Language that evokes bodily sensations, often making an emotional experience feel physically immediate.

A fluid's resistance to flowing. High-viscosity magma is thick and sticky; low-viscosity magma flows easily.

A measure of how much a fluid resists flowing; a more viscous liquid flows less easily.

A measure of a liquid’s resistance to flow. A highly viscous liquid flows less easily.

A fluid’s resistance to flowing. Increased blood viscosity means thicker blood that flows less easily.

A liquid's resistance to flowing: a high-viscosity sauce flows less readily than a low-viscosity sauce.

The preserver and protector deity in the Tri-murti, whose avataras include Krishna and Rama.

Krishna’s universal or cosmic form, in which Arjuna sees the whole universe in Bhagavad Gita 11.

The part of the electromagnetic spectrum that the human eye can detect.

The range of electromagnetic waves detectable by human eyes, extending from red to violet.

The continuous range of colours within visible light, from red to violet.

A religious experience in which someone sees or experiences something supernatural, understood as revealing the divine. It may involve an appearance seen with the eyes or an image experienced in the mind.

An inspection checking whether clergy and churches were following religious requirements.

Official inspections used to check whether clergy and churches were following the religious settlement.

The effects of visitors on a place’s landscape, resources, services and communities.

A region of the occipital lobe that processes visual information from the eyes.

A visible element that communicates meaning, such as colour, costume, expression, gesture, setting or a prop.

A feature of what is seen that provides information about an object or scene, such as its shape or apparent distance.

Imagery created or altered to produce an effect in a film; digital visual effects are made using computers, usually during post-production.