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GCSE Design and Technology · key term
Selling products or services online through websites, apps or digital marketplaces.
Used by AQA
Paper 1
Revise: EnterpriseVirtual marketing promotes a product online; virtual retail sells it online. A social media post showing a product is marketing, while a website that allows customers to order it is retail. One online platform can perform both roles.
Distinguish virtual marketing, which promotes products, from virtual retail, which sells them.
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