Key terms & definitions

Online advertising shown to selected users using information such as their location, age, interests or recent searches.

Treatment directed at a particular molecular feature of cancer cells rather than acting equally on all cells.

Treatment selected because a patient's cells or diseased cells possess a particular biological feature, often identified using genomic testing.

The group of customers a business aims to sell its products or services to.

The group of people a product is intended to appeal to and be used by.

An organ whose cells respond to a particular hormone.

An organ that responds to a particular hormone.

The precisely defined whole group that a statistical investigation aims to draw conclusions about.

The whole group of people or institutions that a researcher intends to investigate.

The whole group of people that a researcher wants to investigate and draw conclusions about.

An assessment of progress towards a target, used to decide whether the target or the plan for reaching it needs changing.

Agreeing objectives for an employee to work towards, against which progress can be assessed.

A tissue or organ containing cells that respond to a particular hormone.

The person or group for whom a product is designed, whose needs and preferences guide design decisions.

The group of people for whom a product is intended.

The value that a searching algorithm is trying to find.

The intended value for the measurement or statistic being monitored.

A heart-rate range used to guide exercise intensity towards a particular training goal.

A tax on goods imported from another country.

A tax charged on goods traded across a national border, usually imports.

The number of marks available for a question.

A tax placed on imported goods.

A tax charged on goods traded across national borders.

A spiritual path in Sufism; the term also refers to an organised Sufi order.

A lake occupying the basin of a corrie.

Discolouration or dulling of a metal’s surface that changes its appearance.

A thin, often discoloured surface layer formed when a metal reacts with its surroundings.

The formation of a dull surface coating when a metal reacts with substances in the air.

A dull surface layer formed by reactions between a metal, such as silver or copper, and its surroundings.

One of the bones forming the ankle and rear part of the foot. Collectively, these are the tarsals.