Key terms & definitions

The feeling or judgement expressed towards a subject, such as admiration, resentment or concern.

A belief or feeling about something that can influence behaviour, such as whether someone sees sport as enjoyable or worthwhile.

A judgement or belief about a person, group or issue that can affect how someone behaves towards them.

Beliefs and feelings held within a population, including acceptance, suspicion or hostility towards particular groups.

A survey intended to collect information about people's views or opinions on an issue.

To exert a force that pulls objects towards one another.

A force that pulls objects towards one another.

A force that pulls objects towards one another.

Descriptive information attached to a mapped feature, such as a building’s use or the population of an area.

An object or feature associated with a figure which helps identify them, such as Poseidon’s trident.

A quality or characteristic. Allah’s attributes describe his nature, such as his mercy and power.

Descriptive information linked to a mapped feature, such as a building’s use or the number of people living there.

A judgement that an unsigned artwork was probably made by a particular artist or workshop, rather than certainty established by a signature.

An explanation a person gives for the cause of an event or behaviour.

A strategy of wearing down an enemy’s manpower and resources until it can no longer continue fighting.

The wearing down of rocks carried by a river as they collide, becoming smaller and smoother.

The loss of participants between stages of a study. Attrition can bias findings if those who remain differ systematically from those who leave.

A poem or song about dawn, often presenting lovers who must separate as morning arrives.

The people who will read or hear a communication, whose knowledge and needs influence how it should be presented.

The people for whom a communication is intended, such as other scientists, the public or politicians.

The people for whom a communication is intended, such as specialist scientists, the public or policy-makers.

The people a text is intended to address, whose interests and concerns influence the writer’s choices.

The people who hear, read or watch a work; their experiences and values can influence their interpretation.

The people who watch, read, listen to, play or otherwise use a media product.

The ways people access and engage with media products, such as watching television, listening to radio or playing a video game.

The attention or involvement audiences give a product, measured through indicators such as time spent using it or interactions with its content.

The division of audiences across an increasing range of media products, channels and platforms.

The meaning a viewer makes from a media product, shaped by the product and the viewer’s experiences, values and expectations.

The way a media product encourages audiences to adopt particular values, interpretations or relationships with its content.

The number of people exposed to a media product within a stated period.