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GCSE Media Studies · key term
The meaning an audience member makes from a media product.
Used by AQA and Eduqas
Paper 1, Paper 2
The meaning a viewer makes from a media product, shaped by the product and the viewer’s experiences, values and expectations.
For the 2025 question, address class, ethnicity, audience interpretation and contexts. An essay mainly about gender does not answer it.
Identify a moment or character interaction, explain its meaning, then connect it to a possible audience interpretation. Plot summary alone is not analysis.
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Component 1, Component 2
The way an audience makes sense of the meanings in a media product.
Revise: How audiences respond to and interpret the mediaAudience interpretation means making sense of a product’s meanings. Audience response means reacting to it. Someone might interpret a music video as promoting self-confidence and respond by feeling encouraged, discussing it with friends or criticising its message.
