AQA GCSE Media Studies · 8572
Paper 1, Paper 2
The ways a media product encourages its audience to adopt a particular viewpoint towards what it represents.
Revise: Re-presentation and realityAudience positioning describes how a product encourages us to take a particular viewpoint. A sympathetic close-up, admiring language or uplifting music can invite approval. A threatening image or hostile description can invite suspicion.
- Revise: Viewpoints, significance and audience interpretation
The ways producers encourage audiences to adopt a particular perspective through choices such as language, images, music and layout.