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GCSE Media Studies · key term
The people who watch, read, listen to, play or otherwise use a media product.
Used by AQA and Eduqas
Paper 1, Paper 2
Revise: Targeting and categorising audiencesAn audience consists of the people who use a media product: viewers, readers, listeners, players or online users. A target audience is the group the producer intends to attract. These are not necessarily identical.
Component 1, Component 2
An individual or group that consumes, interprets or responds to a media product.
Link each targeting technique to a particular audience and explain why it might appeal. Naming a technique alone is not an explanation.
When a question names a Close Study Product, support your answer with precise details from that product rather than a generic audience profile.
Treat a target audience as the intended audience, not proof that everyone who actually consumes the product fits that profile.
Create a free account to keep every note you open and track your progress.
An audience is an individual or group that consumes, interprets or responds to a media product. Consumption includes watching television, reading a newspaper, listening to radio or playing a video game. It does not tell us, by itself, what someone thinks about the product.
