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Polysemy — Eduqas GCSE Media Studies Definition

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Media Studies
Key terms
Polysemy

GCSE Media Studies · key term

Polysemy

Definition

The capacity of a media product or sign to communicate more than one meaning.

Used by Eduqas

How each exam board covers it

Eduqas GCSE Media Studies · C680

Component 1, Component 2

Revise: How audiences respond to and interpret the media

Eduqas Media Studies past papers

Related key terms

Active audience
Actual self
Audience
Audience interpretation
Audience response

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Negotiated reading

Oppositional reading

Passive audience

Preferred reading