AQA GCSE Media Studies · 8572
Paper 1, Paper 2
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GCSE Media Studies · key term
An audience member’s emotional reaction, judgement or action in relation to a media product.
Used by AQA and Eduqas
Paper 1, Paper 2
Component 1, Component 2
The way an audience reacts to a media product, such as feeling entertained, accepting its viewpoint, criticising it or sharing a response.
Audience response means reacting to it. Someone might interpret a music video as promoting self-confidence and respond by feeling encouraged, discussing it with friends or criticising its message. Understanding the intended message does not necessarily mean agreeing with it.
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