Loading…
GCSE Media Studies · key term
An audience interpretation that accepts some of a product’s intended meaning but modifies or rejects other parts.
Used by AQA and Eduqas
Paper 1, Paper 2
An interpretation that broadly accepts the intended meaning but modifies or questions parts of it in light of the audience member’s circumstances.
Revise: Viewpoints, significance and audience interpretationA negotiated reading broadly accepts it but adapts or questions part of it.
An interpretation that accepts some of a media product’s intended meaning but modifies or rejects other parts.
A preferred reading is the meaning the producer encourages, not necessarily the most popular response. A negotiated reading partly accepts that meaning; it is not simply indecision.
Create a free account to keep every note you open and track your progress.
An interpretation which accepts some parts of a media product’s intended message but modifies or rejects others.
An interpretation that accepts parts of a media message but questions or rejects others.
An audience interpretation that accepts some of a product’s preferred meaning but modifies or rejects other parts.
Component 1, Component 2
An interpretation that accepts some of the intended meaning but questions or adapts other parts in light of the audience member’s circumstances or beliefs.
Revise: How audiences respond to and interpret the mediaA negotiated reading accepts part of the message but questions or adapts another part. A viewer might welcome the encouragement to feel confident while questioning whether references to hair, nails and appearance still reinforce beauty pressures. This is a possible reading, rather than a measured audience response.
