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GCSE Media Studies · key term
An audience interpretation that recognises but rejects a product’s intended meaning.
Used by AQA and Eduqas
Paper 1, Paper 2
An interpretation that recognises but rejects the intended meaning, viewing the product from an alternative position.
Revise: Viewpoints, significance and audience interpretationAn oppositional reading recognises the intended meaning but rejects it from another viewpoint.
An interpretation that recognises but rejects a media product’s intended viewpoint.
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An interpretation which recognises but rejects a media product’s intended message.
An interpretation that rejects the preferred meaning of a media message.
An audience interpretation that rejects or challenges a product’s preferred meaning.
Component 1, Component 2
An interpretation that recognises but rejects the intended meaning, reading the product from a conflicting viewpoint.
Revise: How audiences respond to and interpret the mediaAn oppositional reading recognises but rejects the intended message from a conflicting viewpoint. A viewer might reject the video’s empowering presentation because they believe its negative portrayals of some male characters unfairly represent men. Gender alone does not determine this response: viewers of any gender could accept or challenge that argument.
