AQA GCSE Media Studies · 8572
Paper 1, Paper 2
An audience assumed to receive and accept media messages with little critical interpretation or resistance.
Revise: Active and passive audiences, interpretation and responseA passive audience is assumed to accept media messages with little critical thought or resistance. In this view, communication mainly travels in one direction: the producer sends a message and the audience receives it. Strong versions of this approach suggest that media messages can directly shape beliefs and behaviour.