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GCSE Media Studies · key term
A large audience with a broad range of interests, rather than a small group united by one specialist interest.
Used by AQA and Eduqas
Paper 1, Paper 2
A large audience reached by a media product, usually extending beyond a narrow specialist interest.
Revise: Funding and global media industriesA mass audience is a large audience with broad appeal. A niche audience shares a more specialised interest. Global distribution can serve both.
A large audience reached by a media product with broad appeal.
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A large, broad audience whose members may have varied interests and backgrounds.
A large audience whose members may have varied backgrounds and interests.
Component 1, Component 2
A large audience reached by a media product, rather than a small group defined by specialised interests.
A large audience reached by a product with broad appeal. Traditionally, the term also described audiences as one uniform group, although a large audience can contain many different groups.
A large audience drawn from a broad range of social groups.
A large audience drawn from a broad range of people, rather than a small group with one specialised interest.
