AQA GCSE Media Studies · 8572
Paper 1, Paper 2
Revise: Targeting and categorising audiencesViral marketing works through audience members passing promotional material to others online. The organisation may create and launch the content, but users then help distribute it by reposting, forwarding or sharing. A message received from a friend can feel more personal than an ordinary advert.
- Revise: Kim Kardashian: industries and audiences
Marketing that spreads through users sharing promotional content with other users.