Personal identity

The use of media to explore, express or reinforce a person’s sense of who they are or who they would like to be.

A person's sense of who they are, including their values, tastes and beliefs, which media choices can express or reinforce.

Personal identity concerns people's sense of who they are. Audiences may recognise their own experiences in characters, admire role models or choose products that reinforce their values. Following Marcus Rashford's campaigning could appeal to someone who values helping others.

The audience need to explore, affirm or develop a sense of who they are through media.

Distinguish personal identity from social interaction: expressing your values is not the same as communicating with other people, although one activity can do both.

Using media to explore or reinforce a sense of who you are, including identifying with others or finding aspirational role models.

Personal identity can also help explain engagement. Gamer celebrities such as Ninja may become aspirational role models for some players. Customisable avatar skins allow players to select an appearance through which they present themselves within the game.

A gratification gained by comparing media experiences and people with one’s own life, values or aspirations.

Definition

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AQA GCSE Media Studies · 8572

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Eduqas GCSE Media Studies · C680