AQA GCSE Media Studies · 8572
Paper 1, Paper 2
Revise: Targeting and categorising audiencesGeographic segmentation can help a producer decide where to distribute a product or place advertising. A city-based event, for instance, may suit audiences who can travel to that location. Online distribution allows products to cross national borders more easily, but language and local interests still influence their appeal.
- Revise: The Times
Dividing an audience into groups according to location, such as country, region or type of settlement.