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GCSE Media Studies · key term
A broad occupational grouping covering higher and intermediate managerial, administrative and professional occupations, together with supervisory, clerical and junior managerial occupations.
Used by AQA and Eduqas
Paper 1, Paper 2
Revise: The TimesDemographic segmentation concerns characteristics such as age and occupation. Its established target profile is older, well-educated and predominantly ABC1, including professional and managerial readers. This helps explain the emphasis on detailed political reporting and business coverage.
Component 1
An audience category combining higher and intermediate managerial or professional occupations with supervisory, clerical and junior managerial occupations.
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The paper targets socially conscious, affluent, digitally confident, liberal readers. Its predominantly ABC1 readership helps explain the prominence of political reporting, public-service concerns and cultural coverage. Print and digital publication also connect: a recognisable design supports the same brand across the newspaper, website and mobile platforms.
