AQA GCSE Media Studies · 8572
Paper 1, Paper 2
Grouping an audience using measurable population characteristics such as age, gender, ethnicity, income or occupation.
Revise: Targeting and categorising audiencesDemographic segmentation helps producers estimate the size and composition of a potential audience. Kiss Breakfast has been aimed at 15–34-year-olds interested in pop and hip-hop, mainly based in UK cities. This profile combines demographic information, geographic information and interests rather than using only one category.
- Revise: The Times