AQA GCSE Media Studies · 8572
Paper 1, Paper 2
Revise: Targeting and categorising audiencesGuerrilla marketing is unconventional promotion, usually involving a memorable physical experience in a public place. Flashmobs, stencils, stickers or projections can attract attention by interrupting everyday expectations. The aim is to create surprise and discussion, particularly among people who might ignore ordinary advertising.
- Revise: Lara Croft Go: industries and audiences
Promotion using unusual, memorable experiences in public places rather than relying only on conventional advertising.