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Audience segmentation — AQA GCSE Media Studies Definition

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Media Studies
Key terms
Audience segmentation

GCSE Media Studies · key term

Audience segmentation

Definition

Dividing an audience into groups with shared characteristics so that products and marketing can be targeted more precisely.

Used by AQA

How each exam board covers it

AQA GCSE Media Studies · 8572

Paper 1, Paper 2

Audience segmentation divides an audience into groups sharing particular characteristics. Three approaches answer different questions.
Revise: Targeting and categorising audiences
Dividing an audience into groups using characteristics such as location, age, income, interests or values.
Revise: The Daily Mirror

AQA Media Studies past papers

Related key terms

Audience
Commercial funding
Conglomerate ownership
Demographic segmentation
Diversification

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Genre convention

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Horizontal integration