AQA GCSE Media Studies · 8572
Paper 1, Paper 2
Grouping an audience by interests, values, attitudes, lifestyles, behaviours or aspirations.
Revise: Targeting and categorising audiencesPsychographic segmentation looks beyond age or income to consider wants and values. Two people of the same age living in the same city might prefer very different media: one may seek celebrity news while another wants challenging puzzles. Understanding those interests allows producers to fine-tune both their content and how they promote it.
- Revise: The Times