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First-party data — Eduqas GCSE Media Studies Definition

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Media Studies
Key terms
First-party data

GCSE Media Studies · key term

First-party data

Definition

Information an organisation collects directly through its relationship with users, which can help it understand and categorise its audience.

Used by Eduqas

How each exam board covers it

Eduqas GCSE Media Studies · C680

Component 1

News UK uses first-party data to develop audience insights, and describes Sun Club membership as a way of improving its understanding of readers. These insights help it categorise audiences and target commercial content. Audience identification is therefore more than guessing interests from someone's age.
Revise: The Sun: audiences and the website

Eduqas Media Studies past papers

Related key terms

Active audience
Audience engagement
Audience reach
C2DE
Demographic

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Mode of address

Passive audience

Target audience