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GCSE Media Studies · key term
The way a media product speaks to and establishes a relationship with its audience.
Used by AQA and Eduqas
Paper 1, Paper 2
The way a media product communicates with and establishes a relationship with its audience.
Revise: Signs, communication and modes of addressA product's mode of address is the way it communicates with its audience.
The way a media product communicates with its audience, including its tone, vocabulary and use of direct or indirect address.
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The way a media product communicates with its audience, including its tone, level of formality and use of direct or indirect address.
The way a media product addresses its audience, for example through a direct gaze, personal pronouns or an impersonal caption.
Component 1, Component 2
The way a media product speaks to its audience, for example formally, informally or through direct address.
Revise: Signs, codes and conventionsWritten and spoken language also contribute to mode of address: how the product speaks to its audience. Formal wording can establish seriousness or authority; informal wording can create a conversational relationship. Emotive language encourages a feeling or judgement, while factual wording foregrounds information.
The way a media product addresses its audience, including its tone and the relationship it suggests.
The way a media product speaks to its audience, for example through direct address, commands or inclusive pronouns.
The way a media product speaks to its audience, for example through an informal tone or language that creates a sense of belonging.
