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GCSE Media Studies · key term
An audience characteristic based on interests, attitudes, values or lifestyle.
Used by AQA and Eduqas
Paper 1
Revise: Kiss BreakfastInterests and lifestyle are psychographic characteristics. Bauer presents KISS listeners as music-loving, interested in travel, films and technology, and keen to interact through digital devices.
Component 1
Audience categorisation based on interests, attitudes, values and lifestyles rather than measurable demographic characteristics alone.
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Psychographics consider interests, lifestyles and values. Readers attracted to familiar celebrities, everyday advice and a sense of community may be described as mainstreamers. Political outlook can also influence newspaper choice.
