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GCSE Business · key term
A group of customers with similar characteristics or needs within a wider market.
Used by AQA, Edexcel and OCR
Paper 2
A group of customers within a market who share particular characteristics or similar needs.
Revise: Types of SegmentationEach group is a market segment. A business then chooses which segment or segments to target: these become its target market.
Specification 1.2.3, 2.2.2, 2.2.3 · Paper 1, Paper 2
A group of customers with similar characteristics and buying habits within a market.
Revise: Market SegmentationEach group is a market segment.
A group of customers with shared characteristics or needs within a wider market.
Paper 1
A group of customers within a market who share particular characteristics, needs or preferences.
Revise: Customer SegmentationEach group is a market segment. A business can then choose which group or groups to target: these become its target market.
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